About Us

Here For The Boy was founded in 2024 by Becky Belo. 

The concept came naturally, as someone who was loyal to the game because of the boy in her life—I knew there were women everywhere supporting their husbands, brothers, boyfriends, or sons at games. 

They weren’t just there for the sport; they were there for their boys.

Here for the Boy elevates game-day apparel, tapping into the influence women have in sports culture. It’s about showing up in style while embracing the powerful role women play in the game-day experience.